Case Study - AI Integration, Database Enrichment & Outreach

Overview

Leveraging Generative AI can give non-profit organizations and political campaigns a competitive edge. From data analysis to voter engagement, AI tools and techniques can enhance campaign database analysis, issue segmentation, personalized voter outreach, AI-driven email personalization, and automated email responses.

We collaborated with a leading political campaign for the mayoral position in a major North American city to assist in AI integration.

Our approach delved into how AI can enhance the campaign database, offer automated AI analysis for potential supporters and donors, enrich the voter database with 3rd party APIs, automate the crafting of personalized emails to potential donors using AI, handle automated replies, and design an email sequence for the existing donor base.

The results showed that AI is a valuable asset to the communications and database teams, aiding in automating personalization to replace generic templates with individualized messaging based on the campaign platform and voter interests. Moreover, AI's analysis of voter canvassing and email responses can serve as a feedback mechanism to the campaign team and drive decision making.

By analyzing communications received from each voter at an individual level with the assistance of AI, something not previously possible with limited campaign resources, campaigns can now more effectively incorporate voter preferences into their campaign platforms.

AI database enabled segmenting communications based on more precise categories and enabled individual level personalized outreach for door canvassing, live agent calling, mail, email, and text messages.

What we worked on